he Société québécoise du cannabis (SQDC) opened one of its stores to media on Tuesday, a day ahead of legalization.
Reporters were shown around the outlet on St-Hubert Street, one of three in Montreal set to open to the public tomorrow.
Jean-François Bergeron, a representative for the new government retailer, said the goal is to strike a balance: make the products enticing and affordable enough to compete with what’s sold on the black market, while also ensuring they are consumed safely.
“The mission is not to promote consumption,” said Bergeron, a vice-president at Quebec’s liquor corporation (SAQ), which is overseeing the SQDC.
“It’s really to distribute in a safe manner across Quebec.”
Bergeron anticipates that meeting the demand could be challenging in the first weeks following legalization. He said the pricing, which starts at just over $5 a gram, will be competitive.
“That’s a really good price,” he said with a smile.
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